Who are CDK Global?
We support car dealers every step of the way, to help create a positive and seamless car buying and ownership experience for their customers.

For more than 40 years, CDK Global has been supplying innovative technology solutions to the automotive retail industry. We work with over 30,000 car dealership sites across more than 90 countries – a truly global business that incorporates over 60 of the most recognised car brands.

CDK Big Numbers

CDK Global plays a key role in enabling car manufacturers, dealers and consumers to connect and interact around the world

27

Country Offices

90+

Countries Served

60+

Manufacturer Relationships

20 years

Customer Retention Rate

$2B+

More than $2 Billion in Revenue

30,000

Dealer Customers

Products and Solutions

We connect the automotive industry and enable a great car buying and ownership experience for consumers.

We provide relevant and engaging interactions across all touchpoints on the consumer’s path to purchase and throughout their ownership experience - from researching to buying, maintaining to upgrading.

Our products and solutions can provide valuable insights about the entire consumer journey.

CDK is bridging the gap between dealers, manufacturers, partners and consumers.

CDK Connected Platform

Through our flexible, open platform, we provide powerful business solutions that create stronger and more efficient car dealerships worldwide.

Our Dealership Management Platform is a flexible technology platform that works behind the scenes linking systems, departments and locations, to help car dealerships stay connected to consumers. We have different versions of our platform globally, but in the UK our core platform is Autoline Drive.

Using our own or partner applications, we build technology into the platform that meet the business needs of our car dealership customers, to help them manage operational challenges and provide the best possible consumer experience from the showroom to the workshop. The platform accommodates the following connected solutions:

Find out more about Autoline Drive
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Connected Marketing

Marketing tools designed to help dealers engage their customers with relevant communications that are perfectly timed to their needs.

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Connected Sales

A complete suite of tools that helps dealers engage with customers, convert enquiries and manage sales even more efficiently.

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Connected Workshop

Dealers can digitise every step of the workshop journey for their customers, from the online service booking, to a mobile meet-and-greet, to digital Vehicle Health Checks.

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Connected Parts

Helps dealers eliminate supply chain delays, unwanted stock and find new ways to raise productivity, cut costs and boost profitability.

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Connected Systems

Everything dealers need behind the scenes to keep their dealership running smoothly and efficiently, from hosting for data to telephony systems to print solutions.

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Connected Analytics

Allows dealers to turn their customer and prospect data into focused insights to make better, faster, more informed decisions.

CDK Mobile Solutions

Mobile Showroom

Part of Connected Sales

Helps dealership sales executives provide an interactive experience for the consumer.

All sales information is at their fingertips via a tablet device to capture customer details, share vehicle specifications and finance options.

Mobile Service Advisor

Part of Connected Workshop

Designed for car servicing, Mobile Service Advisor (MSA) personalises and streamlines the car check-in process.

Service Advisors can see jobs arrive via their tablet device to help meet and greet customers by name and check-in their vehicles on the forecourt, removing queues at reception.

VHC Touch

Part of Connected Workshop

Used by Service Technicians who want to identify additional revenue opportunities during servicing.

VHC Touch is a tablet-based solution that visually records vehicle condition and logs items that need attention now or in the future, offering customers the option to review, include, or defer anything identified.

CDK Global Partner Programme

It’s not just about providing our own technology to car dealerships – we work with technology partners too.

Our open platform allows all kinds of partners to integrate with us to offer the best possible connected solutions with the mutual aim of creating great car buying and ownership experience.

These partners enhance our combined offering for car dealerships covering all areas of the consumer experience, from technology to improve efficiencies with sales enquiries and marketing, all the way through to managing workshop processes and aftercare.

Our partner network is growing globally to help dealerships worldwide.

FIND OUT MORE ABOUT OUR PARTNER PROGRAMME

Further Resources

For insights and inspiration that could help you when developing your idea, visit our insights page where you will find a selection of industry reports and studies.

For further information on CDK Global, please visit our website: cdkglobal.com

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