Current students at Bath, Surrey, Warwick, Exeter, Buckingham and Southampton University on either an undergraduate or master’s degree course are invited to enter the competition. We encourage collaboration so teams of up to five are welcome. We will require documentation to prove you are eligible to take part.
An innovative product idea that will help improve the car buying and ownership experience or dealership efficiency. You will need to develop your idea into a business presentation, and while you are not required to develop a prototype of your product idea, if you can we welcome it. Your idea needs to be well researched, well developed and, most importantly, commercially viable.
The competition is an opportunity to gain first-hand experiences of industry challenges and current tech trends. You will also gain validation from a global automotive technology company to support future job applications and be in with a chance of winning up to £13,000 between your team! CDK will also keep an eye out for any standout students who may be considered for a place on future graduate schemes.
When our panel judges your ideas, they will focus on the commercial business case, the technology behind it and how it benefits the consumer.
Meet the competition’s judging panel
The judging panel reviewing your submissions is made up of a number of CDK employees and industry experts. Their knowledge and experience will be invaluable when it comes to assessing every idea and choosing the winners.
President, CDK Global
Neil joined CDK Global in 2013 as Vice President of the UK Region before taking on his current role in 2017, with responsibility for all CDK activities and operations globally outside of North America.
VP Commercial, CDK Global
Joaquim joined CDK in 2019 as Vice President, Commercial. Throughout his career, Joaquim has built a strong track record for growing business in new technologies, through innovation, entrepreneurism, and attention to operational excellence.
UK & Ireland MD, CDK Global
Stuart has more than 20 years’ experience in the automotive industry and prior to joining CDK in 2018, his previous roles included Business Development Director, with Cox Automotive.
Innovation Manager, CDK Global
Baljit leads the Innovation function for CDK and is responsibe for the innovation strategy; engagement with customers and partners for innovation activities and helping CDK become more Innovation-led.
Product Director, CDK Global
Chris has extensive experience of managing software across the product lifecycle from product management, development, marketing, account management through to sales. As a judge, his experience will be invaluable in assessing the viability of the product ideas.
Product Director, CDK Global
Paul joined CDK Global in 2020 with over ten years experience leading Product in both start-up and enterprise businesses across multiple sectors including Fintech, Telecoms, and IoT.
Marketing & Communications Director, CDK Global
Michelle leads a team of international marketers from across Europe, EMEA and APAC. With a previous background at Google, she will bring extensive marketing knowledge on what makes a product launch successful.
HR Director, CDK Global
As a key HR leader at CDK Global, Chris will be reviewing not just the product ideas but the people behind them. Are there any bright sparks with great ideas for CDK Global to support in the future?
International Product Strategy Manager, CDK Global
Lydia joined CDK Global in 2016. Working with a team of international product marketers, she is central to product success, ensuring a clear understanding of customer needs and clearly articulating how the product proposition solves their issues as part of a strong Go To Market strategy.
Editor at Automotive Management Magazine
Respected journalist with a vast knowledge of the automotive retail industry. Tim has been writing in the automotive environment for 20 years with contacts at leading manufacturers and dealership networks.
Founder, Automotive 30% Club
Julia is the founder of the UK Automotive 30% Club, a network of progressive CEOs and MDs who are actively working to close the gender gap in the industry.
Registration open, deadline to submit the proposal, deadline for university level deadline for national level - the competition will include a number of phases.
Following CDK Global announcing the successful proposals, the Idea Development Phase will begin and will run up until April 16, 2021.
As part of this phase, student teams will be asked to build out their proposals into product ideas. These product ideas should be created with the judging criteria in mind.
One of the mentors from CDK Global will be designated during this time to help student teams in the form regular check-ins and to answer questions during product development.
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