The Dealer
Tech Competition
The technology competition for innovative students

The Dealer Tech competition is an opportunity for students to develop a new idea that could really make a difference to the automotive retail industry – we’re looking for innovators, problem solvers and team players. If you think you have an idea that can help enhance dealership processes, improve the car buying and owning experience for consumers or harnesses the power of new technology, we’d love you to take part.

Dealer Tech video trailer
WHAT IS CDK DEALER TECH?
MORE ABOUT
DEALER TECH
Dealer Tech is open to students from Bath, Surrey, Warwick, Exeter, Buckingham and Southampton University and will run from October until May 2021. Students from any academic discipline are encouraged to team-up with their peers to develop an innovative tech-focused idea that can make an impact in the automotive retail industry. Teams are welcome to take a fresh approach on an existing CDK product or create something completely new to help the dealerships and consumers of the future.
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who can enter?
Current students at any of the six universities taking part on either an undergraduate or master’s degree course are invited to enter the competition. We encourage collaboration so teams of up to five are welcome. We will require documentation to prove you are eligible to take part.

What can you win?

£ 3,000

The winning team from each university will receive a prize of £3,000

£ 10,000

The winning teams will the compete for the national prize of £10,000

Future Opps

Potential places on Keyloop Graduate Scheme

What's in it for the students

£ 3,000
The winning team from each university will receive a prize of £3,000

£ 10,000
The winning teams will the compete for the national prize of £10,000

Future Opps
Potential places on CDK Graduate Scheme

Key Dates for the Competition

Below you will find some of the key dates for the Dealer Tech competition

Proposal Phase

Starts after kick-off sessions -
December 18, 2020

Idea Development
Phase

January 1, 2021 –
April 16, 2021

National Final

12 May, 2021

National Winner
Announced

13 May, 2021

Proposal Phase

Starts after kick-off sessions – December 18, 2020

Idea Development Phase

January 1, 2021 – April 16, 2021

National Final

12 May, 2021

National Winner Announced

13 May, 2021

More details on the Key Dates

Countdown to idea submission deadline

Dealer Tech

Prior to the proposal phase opening, we will run a number of masterclass sessions for all students interested in entering the competition. During the idea development phase we will be providing teams with CDK mentors who can help answer any questions and share their industry knowledge throughout the process.

If you want to innovate, challenge conventional thinking and excite the automotive industry as we enter a new decade, we’d love you to take part!

More about Dealer Tech

Participating Universities

We would like to welcome Bath, Buckingham, Exeter, Southampton, Surrey and Warwick University to the Dealer Tech competition and wish all students taking part the best of luck.